Managing agencies including creative, social, digital and PR, etc.
Mass media planning & execution (Print, Social, Radio, Electronic, TV, Digital, etc).
Lead the digital marketing efforts to drive online sales & retention.
Prior experience of running BTL activities.
Running contests and schemes for field teams.
Working with sales on sale materials and customer pitches.
Responsible for conceptualizing, formulating and implementing integrated marketing strategies for developing and positioning the brand to achieve company's objective.
Conceptualize, plan & implement brand & product communication across channel.
Planning, developing, implementing and measuring the marketing, communications and public relations activities within budget and to a consistently high quality.
Strengthening the brand through b2b promotions including marketing materials, trade media, and events, fair, etc.
Monitoring & driving creative ideas for various branding initiatives.
Creative communication development along with Ad agencies & media roll outs.
Identify new opportunities to build brand through dedicated PR/PR led campaigns.
Create contents for Press Releases & Online, execute the same along with the agency.
Build & manage marketing Properties : On Air, On Ground, Social media.
Conduct market research/surveys to analyze customer, channel satisfaction Index & evaluate the effectiveness.
Handle advertising, outdoor, media & PR Agencies along with other suppliers & manage their commercials, carry out reviews & audits.
Qualification :
MBA in Marketing.
Experience :
Post MBA relevant work experience of 6 to 10 yrs.
Competencies :
Effective leadership skills.
Effective Planning & Organizing Skills.
Effective Communication & Interpersonal Skills.
Team Management Skills.
Strategic Thinking Abilities.
Positive in approach & high in achievement orientation, etc.
